Google make us “Clickaholic”

Some people strongly disagree with Harkin Bay’s Multiplicities, that Google can change the way they form and order their thought , because they believe that Google is just a search engine and does not work differently from the search engine in public library. While they feel over confident, Google has its way to turn these people who tend to study to be those who tend to click. This is, because if we give them more clicks, they gain more profit. And this is how the search engine works.

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According to the idea of Nicholas Carr , who wrote the book “Is Google Making Us Stupid?”, in the same amount of time comparing between the new way and the old way to study, we can look through more things, but we can learn about fewer things. This means, too much information overload makes us spend less time to think.

Dr.Tracy Alloway, a psychologist at Stirling University talked about which works the same way as search results on, “On Twitter you receive an endless stream of information, but it’s also very succinct. You don’t have to process that information ” and, “Twitter, which requires only small bite-sized phrases, may work against improving working memory and could be contributing to some people’s lack of success. ” She also did a research about increasing of IQ in children, who keep using their brain to process information. We can think of an inverse case, if someone does not use his brain to process any information at all, his IQ could be decreased.

As the search engines need more clicks from theirs users, three factors which make a high ranking website on first page of them are how famous of keywords on the title of the page, how many hyperlinks with the same keywords and how often people click on it. All these high ranking websites do not need to contain the right information. For example, when we wanted to know about “Paradox”, and we put it into the search engine box of, the result would be a Thai punk rock band instead of the theory about the possible situation which looks unbelievable. Google shapes us to think in the way it could make us to give more clicks. After then, when other people talked about “Paradox”, we would have the image of Thai rock band popped up in our head.

* James Harkin, “Multiplicity,” Cyburbia : the dangerous idea that’s
changing how we live and who we are (London : Little, Brown, 2009), 162.
* Nicholas Carr, “Is Google Making Us Stupid?” The Conference Channel, accessed June 6, 2011,
* Lucy Cockcroft, “Facebook ‘enhances intelligence’ but Twitter ‘diminishes it’, claims psychologist,” The Telegraph Online, Daily Telegraph and Sunday Telegraph, September 7, 2009, accessed June 7, 2011,
* Steve Connor, “Facebook may give your brain a good workout,” The Independent Newspaper, September 7, 2009, accessed June 7, 2011,

Please click the links below to read other posts
Part 1: Google Let Us Step Accross the Steps
Part 3: Lack of Practice
Part 4: “I will use Google before asking dumb questions.”
Part 5: View of Artists: How to get highest ranking on Google
Part 6: Google SketchUP and Google Earth “Think in Box”?

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