Method of my Floating Market Research Studies


cite this article: Arunrangsiwed, P. (2019). Method of my Floating Market Research Studies. Retrieved from https://sw-eden.net/2019/12/31/method-floating-market-research/

Method

The current research study is overlapping between one-group-post-test quasi-experimental research study and academic service that I would like to contribute to floating markets or riverside markets in Bangkok, Nakornpratom and Nonthaburi.

Samples/Participants:

The researcher expected to collect the data from 30 hawkers who own shops in floating markets or riverside markets. The researcher would collect the data from 1-3 markets depending on the collaboration of each hawkers and folk leaders in market(s).

floating riverside market Thailand ตลาดน้ำคลองบางหลวง

Procedure:

The researcher and assistant need to talk to the folk leaders to ask for the permission to run the research project in their floating markets. In fact, all hawkers have their own right to participate the study, but we need to talk to the folk leaders because it is the code of practice for local people in this area.

After we got the permission, we asked each hawker, if s/he needed to participate. We explained about the data that they needed to provide and the benefit that they would have after the participation.

The options that they may choose are:
(1) let the researcher pin their shop into Google Maps,
(2) let the researcher create the English-version menu for their food shop, and
(3) let the researcher create an online blog page about their shop, and they could also request for the qr-code to access such the blog post. They could easily show the qr-code to others to access the page, too.

Each hawker could select all options or they could also select only one option that they prefer best.

After we finish their requests, we could ask them about their satisfaction and their intention to use the given service or products. For example, the researcher could ask, “how much intention do you have to use the English menu to sell the food to foreigners?”, or “do you think that having a pinning shop in Google Maps could benefit your food store?”

floating riverside market Thailand วัดนาคปรก

Instruments:

The current study use questionnaire and paper (for field note) as the major tool for the data collection. Before that part of data collection, in order to finish the request(s), the researcher needed to use phone, tablet, and personal computer. These tools are for pinning the shop(s) into Google Maps, designing and printing the English-version menu, and to create blog post(s).

Data Analysis:

The result would be presented with descriptive statistic, and the part of communication between the researchers and the hawkers is also reported as the narrative format.

floating riverside market Thailand วัดโพธิ์ทอง Thai wood timber

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