Floating Market Studies: A Literature Review for Thailand Tourism

Floating Market Studies: A Literature Review for Thailand Tourism

This blog post was translated from an academic paper. Please cite the original article.
APA
Arunrangsiwed, P. (2020). Floating Market Studies: A Literature Review. Journal of Humanities and Social Sciences University of Phayao, 8(1), 25-42.

Floating markets are an important part of the local economic structure. Therefore, a lot of research has been done on the floating market. This part of study has compiled the findings and suggestions which can be divided into 6 main topics as follows: (1) floating market is a center of precious wisdom and culture, (2) the design, decoration and shop should be unique and should Value per access, (3) the different atmosphere from other places, the floating market has become a place to relax, and feel disconnected from daily working life, (4) marketing mix is a highly studied topic, (5) and researchers often give suggestions about improving the environment and community economic conditions. It starts with the unity and cooperation of the community, vendors and government officials, (6) various media such as social media, online television and local newspapers. They should use a public relations tool for tourism, floating markets. Lastly, future research should create tools that will enable successful communication with foreign tourists. This action research, as mentioned, can help increase the income that the community receives from tourists.

Conservation of wisdom and culture
The identity of the floating market and products
Tourist needs
Marketing Mix

Floating market is a tourist attraction, art and culture and also allowing the community to increase incomes from tourists (วรุณี เชาวน์สุขุม และ วงศ์ธีรา สุวรรณณิน, 2561). Because local people could earn from floating market business, they would intend to make everything better (ธีราภรณ์ นกแก้ว, 2555). When people in the community have a job, have income, they will work in their home, not trying to leave home to find some job in the city (ปรียาภรณ์ เนียมนก และ วศิน เหลี่ยมปรีชา, 2554-2555). Many floating markets still have economic sharing by creating a water network for a group of tourists to take a boat to visit floating markets and temples. Others conveniently which can create economic sustainability for many communities at the same time (ทากะโนริ อิชิกาวะ และ ฉวีวรรณ เด่นไพบูลย์, 2560).

In the area of education or research on floating markets, a complementary factor that helps the floating market to be economically stable as well is that these academic works will provide recommendations for administration and coordination between government, community leaders, stores and customers (ชัยยุทธ ถาวรานุรักษ์, 2562). This article is written by collecting research papers to review literature and make suggestions about future water market research which will divide the findings and recommendations of past research into 6 categories as follows:

Conservation of wisdom and culture
The identity of the floating market and products
Tourist needs
Marketing Mix

It is important to note that I wrote an article for a conference in Phayao, and my article was published in Journal of Humanities and Social Sciences University of Phayao. I translated to manuscript into English during the peer review process or about Mar 2020. I kept the translated version until my article was published in the academic journal. Why did I translate? I think it may increase the number of citations for my paper.