The 5-dimensional fan identification scale (5FI) consists 15 items. The highest possible score is 60, and the lowest is 15. High score refers to high fan identification or fan identity salience. The example of items in this scale are “I have a lot in common with other people who like them”, and “I hate to display their apparel or cloth for others to recognize (reversed item).”
This 5-dimensional fan identification scale consists of 5 dimensions, which are (1) self fan identity, (2) hegemony, (3) in-group , (4) out-group (general people), and (5) out-group (enemy or rival).
This measurement was tested before the first use. Cronbach’s Alpha is .815. KMO is .751. Determinant Value is .005. Extraction is .469-.759. And Correlation between item is ranged from .000 to .635.
I tested this by using 4-point Likert scale.
1 = Disagree
2 = Somewhat Disagree
3 = Somewhat Agree
4 = Agree
Dimension A = self fan identity
Dimension B = hegemony
Dimension C = in-group
Dimension D = out-group (general people)
Dimension E = out-group (enemy or rival)
A1 Being a fan of them is an important part of who I am.
A2 They are something I rarely think about.
A3 Being their fan provides me with an identity.
B1 I wish they would know that I am a huge fan of them.
B2 It will be great if I have an opportunity to work with them.
B3 I want them to know what I have devoted for them.
C1 I honor people who like them.
C2 I have a lot in common with other people who like them.
C3 I enjoy being with other who like them.
D1 I hate to display their apparel or cloth for others to recognize.
D2 I want the world to know the reason that I like them.
D3 Other people should know how great we are. (we, as their fans).
E1 I detest people who hate them.
E2 We (as their fans) are smarter than their anti-fan.
E3 One day, those who said bad things about them, will know that it is the mistake.
Please feel free to use this scale or measurement in your research studies, but you just need to cite it correctly.
1) Arunrangsiwed, P., Komolsevin, R., & Beck, C. S. (2017). Fan Activities as Tools to Improve Learning Motivation. Suan Sunandha Rajabhat University Journal of Management Science, 4(2), 16-32.
2) Arunrangsiwed, P. (2018). Fan Activities as Tools to Improve Learning Motivation (Doctoral dissertation, Bangkok University).